what is digital marketing?
Digital marketing is one of the new and modern ways in which businesses get the word out about their products. It's by no means new, digital marketing is estimated to have been going on since the '60s and it just keeps getting better and better.
What is SEO?
SEO stands for Search Engine Optimization. If you're interested in this type of marketing, you can read more about it here.
What are the different types of digital marketing?
There are three different types of digital marketing. I've talked about two of them here.
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
What are the key points of Digital Marketing?
Once you've got a handle on what digital marketing is and how it works, it's time to get down to the nitty gritty. Read on for a list of the major points of Digital Marketing.
Marketing through digital means has many benefits. The key benefits are:
It's super easy to do (that’s the tech part)
It's free
You can target people directly
It gives you a head start over your competition (and let's face it, most people in the UK wouldn't be able to afford paying to promote their business in traditional ways)
Organic search traffic will always be key,
It doesn't stop when you reach your target audience
It's super scalable
You can test different approaches to different audiences
It's got a wealth of opportunities and you're constantly being exposed to new ideas
And much more.
The Importance of Search Engine Optimization
So what is SEO?
SEO is the process of making your website more search engine friendly. The best way to think about it is this: when you type something into Google, Google creates a natural experience for the search engine crawlers (that's what the algorithms are) and they work out what they should be able to get based on the keywords in the post/link. This is known as a search engine's natural language processing algorithm or NLPS.
If the text of your website contains keywords relevant to the query the NLPS algorithm will be able to understand that and will rank your website accordingly.
This is why you need to make sure you use relevant keywords in your content and on your pages, if you can't find them yourself then you should use a service like, oraclewhois.com, who will let you check them.
In addition to the most common search engine terms, there are three other factors that go into ranking the search engines.
Relevance is determined by how well the words in the post relate to the query. Use words like 'best mattress', and 'best way to freshen your kitchen'.
is determined by how well the words in the post relate to the query. Use words like 'best mattress', and 'best way to freshen your kitchen'. Popularity is determined by how many other pages have linked to the web page.
is determined by how many other pages have linked to the web page. How long the web page is is determined by how many other web pages have linked to it.
This may seem like a lot of rules to keep in mind, but it all comes down to that term you heard so many times in your A-Level English classes – Google doesn't make mistakes.
If you want to learn more about SEO, check out this handy guide.
More SEO & SEM Resources Here
Search Engine Marketing is Different
SEM (Search Engine Marketing) is a series of tools, tactics and strategies that you can use to promote your website. The main goal of SEM is to get your content on search engine results pages (SERPs).
You should definitely get yourself some SEM training and implement it on your website.
SEM does different things to different websites. Each website is different, so you will need to go through the training process for your website individually.
But for your average website, you will want to consider:
A link building strategy
Word of mouth marketing
Social media marketing
Images
If you use these on your website, you will see traffic and visitor engagement increase dramatically.
Marketing through SEM can help you make a more sustainable income from your business. Many people do this professionally, or maybe you could think about getting into the game yourself.
Now that we know a little bit more about SEO, it's time to start improving your content and optimize your website to be discovered by the people who need what you're selling.
Conclusion
If you're not currently doing any form of SEO then you should give it a go. Whether you're looking for the latest tactic or product, we've got you covered.
Good luck, keep your site and website optimised, and enjoy organic traffic!
Lesley Sparks is the owner of PR Services, who focus on using marketing and PR as a means to grow and develop their clients businesses and websites.
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